In pursuit of productivity: Malaysians are bringing their own AI tools to work

(l-r) Raman, Ahmad Yusri, Izzat and Rohit at the media briefing for the Work Trend Index 2024 in Microsoft Malaysia recently. — GLENN GUAN/The Star

As the AI race accelerates, Malaysians are determined not to be left behind and are taking steps to stay ahead, even as companies struggle to keep up.

The 2024 Work Trend Index revealed an emerging BYOAI (bring your own AI) culture, akin to the well-known BYOD (bring your own device) trend, with 83% of Malaysians now opting to use their own AI tools in the workplace.