Meta's WhatsApp launches new AI tools for businesses

Whatsapp logo is seen in this illustration taken, August 22, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

SAO PAULO (Reuters) -Meta launched its first AI-driven ad targeting program for businesses on WhatsApp, as it tries to wring revenue out of the popular chat service, the company announced on Thursday at a conference in Brazil.

CEO Mark Zuckerberg announced the new tools in a video which was exhibited during the event.