Uber to offer Seine cruises, day trips in Paris during Olympics rush

FILE PHOTO: The Uber logo is shown on the building in Los Angeles, California, U.S., February 14, 2024. REUTERS/Mike Blake/File Photo

(Reuters) - Uber Technologies unveiled a raft of measures on Wednesday, including a tie-up to offer cruises on the Seine river as it looks to meet explosive demand stemming from the upcoming Olympics in Paris.

The ride-hailing platform will offer its "Uber Cruises" free of charge from July 12 to August 3, and customers can also book a day trip that includes a champagne tasting through its "Uber Bubbles" launch.