Embracer Group founder and CEO Lars Wingefors looks on at his office in Karlstad, Sweden March 8, 2021. Picture taken March 8, 2021. REUTERS/Naina Helen Jama/File Photo
(Reuters) - AI has become a major tool in gaming, but human creativity remains crucial to developing games, the CEO of Tomb Raider franchise owner Embracer told Reuters on Thursday.
Embracer is in the midst of a strategy shift as it adapts to a rapidly evolving global gaming landscape and is preparing to split its business into three listed companies by 2025.
