Google set to bring ads in search AI Overviews


FILE PHOTO: A drone view shows the Google logo on a building after the launch of Google El Salvador in San Salvador, El Salvador, April 16, 2024. REUTERS/Jose Cabezas/File Photo

(Reuters) - Google will start testing search and shopping ads in its AI-generated answers in the U.S., the Alphabet-owned company said on Tuesday, days after it rolled out the AI Overviews feature widely at its annual I/O conference.

Ads will appear in a 'sponsored' section within AI Overview based on the query's relevance and information, , the company said in a blog post.

Google has been looking to extend its dominance beyond traditional search advertising to emerging generative AI tech.

It aims to boost its ad sales, a major source of revenue for the tech giant, by integrating AI in its search engine.

Google reported a 13% increase in advertising sales, reaching $61.7 billion in the first quarter ended March 31.

The company said it would continue to test and learn new ad formats, getting feedback from advertisers.

Last week, at its I/O conference, Alphabet showed how it is building on AI across its businesses, including a beefed-up Gemini chatbot and improvements to its prized search engine.

(Reporting by Jaspreet Singh in Bengaluru; Editing by Tasim Zahid)

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

   

Next In Tech News

Silicon Box to pick Piedmont for $3.4 billion Italian chip plant, sources say
Anthropic launches newest AI model, three months after its last
Nikola plans 1-for-30 reverse stock split to comply with Nasdaq listing rules
PayPal hires Walmart exec as chief technology officer in AI push
Nvidia solidifies position as world's most valuable company
Joby Aviation says FAA gives nod for in-house software for air-taxi operations
Italy boosts crypto risk oversight and toughens sanctions, draft shows
The next paradigm for ultra-fast grocery delivery is more choice – without decimating brick-and-mortar stores, Uber’s grocery boss says
How home swapping became the trendy alternative to Airbnb
US man arrested on 11 voyeurism charges after babysitter finds hidden camera

Others Also Read