Google set to bring ads in search AI Overviews

FILE PHOTO: A drone view shows the Google logo on a building after the launch of Google El Salvador in San Salvador, El Salvador, April 16, 2024. REUTERS/Jose Cabezas/File Photo

(Reuters) - Google will start testing search and shopping ads in its AI-generated answers in the U.S., the Alphabet-owned company said on Tuesday, days after it rolled out the AI Overviews feature widely at its annual I/O conference.

Ads will appear in a 'sponsored' section within AI Overview based on the query's relevance and information, , the company said in a blog post.