In an apology posted on Instagram, Bumble said it is removing ads that it called a mistaken attempt to ‘lean into a community frustrated by modern dating’. — Unsplash
SAN FRANCISCO: The dating app Bumble got stung after running billboard ads that appeared to sneer at celibacy as an alternative to meeting people online.
On May 13, the company backtracked and apologised for billboards that bore the message “You know full well a vow of celibacy is not the answer” juxtaposed against an introduction to “the new Bumble”. The app launched a brand redesign in April in hopes of reviving user interest, which had been lagging.
