Meta should give users free option without targeted ads, EU privacy watchdog says


FILE PHOTO: A Meta logo is seen at the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 14, 2023. REUTERS/Gonzalo Fuentes/File Photo

BRUSSELS (Reuters) - Meta Platforms and other large online platforms should give users an option to use their services for free without targeted advertising, EU privacy watchdog the European Data Protection Board said on Wednesday.

The EDPB's opinion came after it was asked by national privacy regulators in the Netherlands, Norway and Germany to look into consent or pay models adopted by large online platforms such as Meta.

"If controllers do opt to charge a fee for access to the 'equivalent alternative', they should give significant consideration to offering an additional alternative. This free alternative should be without behavioural advertising," EDPB said in a statement.

(Reporting by Foo Yun Chee; Editing by Kirsten Donovan)

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

   

Next In Tech News

Baby who fell out of mother’s arms onto roof panel rescued by neighbours in India in viral video
London firms are letting more staff work entirely from home
He paid RM66 for RM66,400 Cartier earrings, and then the jeweller noticed
Satellite company SES to buy Intelsat for $3.1 billion
Hack that paralysed US healthcare turns up scrutiny on insurer
Tractor-trailers with no one aboard? The future is near for self-driving trucks on US roads
Microsoft CEO pledges RM8.10bil AI, cloud investment in Indonesia
Elon Musk’s trip to Beijing after India snub shows power of China
US Supreme Court rejects Musk appeal over social media posts that must be approved by Tesla
France's Thales could be tempted by some Atos defence assets, CFO says

Others Also Read