Exclusive-OpenAI's Altman pitches ChatGPT Enterprise to large firms, including some Microsoft customers

FILE PHOTO: OpenAI logo is seen in this illustration taken, March 11, 2024. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) - OpenAI Chief Executive Sam Altman has hosted hundreds of Fortune 500 company executives in San Francisco, New York and London this month where he and other OpenAI executives pitched AI services for corporate use, going head to head in some cases with financial backer Microsoft, attendees told Reuters.

The roadshow-like events illustrate how the company credited with sparking the explosion of generative artificial intelligence with its consumer offering, is looking to grow new sources of revenue from corporates all over the world - some of it potentially on the home turf of its biggest partner.