File photo: A man photographs a Roblox banner displayed, to celebrate the company's IPO, on the front facade of the New York Stock Exchange (NYSE) in New York, U.S., March 10, 2021. REUTERS/Brendan McDermid/File photo
(Reuters) - Roblox has hired PubMatic to help ramp up sales of new video advertisements the gaming platform expects to launch later this year, the advertising tech firm said on Wednesday.
Roblox began testing video ads towards the end of 2023 as part of its latest efforts to monetize its platform. Creators of virtual realms on the videogame who enable these ads in their experiences will get a share of the revenue.
