JPMorgan Chase launches digital media business


FILE PHOTO: A view of the exterior of the JP Morgan Chase & Co. corporate headquarters in New York City May 20, 2015. REUTERS/Mike Segar/Files/

(Reuters) - JPMorgan Chase on Wednesday launched a new digital media business that would allow advertisers to target the Wall Street bank's 80 million customers based on their spending data.

The new platform called Chase Media Solutions will combine the scale of a retail media network with Chase-owned transaction data that will help brands to precisely target customers, the company said.

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