Apple scraps plan to design watch displays in-house, Bloomberg News reports

FILE PHOTO: An Apple smartwatch is displayed as customers visit the Apple store in New York, U.S., December 26, 2023. REUTERS/Eduardo Munoz/File Photo

(Reuters) - Apple is winding down a project to design and develop its own smartwatch displays, Bloomberg News reported on Friday, citing people with knowledge of the matter.

The plan was shelved due to high costs and complexity, and Apple is now reorganizing the teams that handled display engineering and eliminating several dozen roles in the United States and Asia, according to the report.

Apple did not immediately respond to a Reuters request for comment.

(Reporting by Yuvraj Malik in Bengaluru; Editing by Shinjini Ganguli)