Jeff Bezos seeks to revamp meat alternatives in climate push

From plant-based burgers to cultivated meat and protein grown in fermentation tanks, alternative proteins have been singled out as a way to help shift diets away from livestock, a major driver of greenhouse gas emissions. But they have struggled to win over consumers due to a lack of flavour, high prices and concerns over their nutritional content. — AFP

The Bezos Earth Fund is pouring US$60mil (RM281.25mil) into revamping alternative proteins as part of its push to make food more sustainable.

The Jeff Bezos-backed philanthropic organisation will put money into establishing university research centers that will work on improving the taste, texture and nutrition of meat alternatives. The Bezos Centers for Sustainable Protein, to be set up over the next five years, will also focus on bringing down manufacturing costs and finding new ingredients, according to Andy Jarvis, director of Future of Food at the Bezos Earth Fund.