Levitan, the owner of Mod L Photography in Addison, Texas, uses Facebook and Instagram to correspond with potential clients. When the Meta outage happened on Tuesday, March 5, 2024, she was in the middle of posting and replying to inquiries. — Laura Levitan via AP
NEW YORK: To businesses that rely on social media platforms for advertising, client communication or direct sales, March 5’s Meta platforms outage was more than a communal inconvenience.
Experts say that whenever there's an outage – be it social media or other software we've come to rely on – it’s a reminder that small businesses need to make sure they aren’t reliant on one platform and have contingency plans in place – like an email database – when an outage does occur.
