Saunders said that even though dynamic pricing is already ubiquitous, the grief Wendy's got shows how sensitive consumers are to price variations. — Bloomberg
NEW YORK: Consumers will pay more for a flight to Florida or for a hotel room during peak vacation times. They fork out more for a rush hour Uber ride, perhaps while grinding their teeth, and rely on apps like ParkWhiz or ParkMobile to book spots for their cars at premium prices.
But a social media backlash this week to media reports that said fast-food chain Wendy’s had plans to increase menu prices during its busiest hours showed a limit to where, when and for what US consumers will trade more cash for convenience. It looks like a Dave’s Double Combo or a Frosty won’t make the cut.
