Bill McDermott, chairman and CEO of ServiceNow, speaks during an interview on the floor at the New York Stock Exchange (NYSE) in New York City, U.S., October 26, 2023. REUTERS/Brendan McDermid/File Photo
(Reuters) -ServiceNow raised its forecast on annual subscription revenue on Wednesday, as the software firm expects to attract new clients for its generative artificial intelligence (AI) products.
Businesses are investing in services and products to automate their workflow, in a bid to speed up operations and improve communication, boosting demand for companies such as ServiceNow.
