Almost one in 10 Gen Zers are more likely to use TikTok than Google as a search engine

Compared to traditional search engines, consumers find TikTok’s short video format more informative and digestible, research reports. — AFP Relaxnews

TikTok has shaken up the habits of Generation Z. Two-thirds have already used the platform as a search engine, and almost one in ten now prefer the Chinese social network to Google for searches. And it turns out that Gen Zers are most often turning to TikTok for cooking recipes, new music, DIY tips or fashion advice.

The digital age has seen the emergence of many tools and platforms, but it’s TikTok that seems to be winning the favor of Generation Z when it comes to finding information. According to recent research from Adobe, surveying 808 US consumers, the Chinese social network is gaining ground as an information source.