Roh said AI will be a ‘transformative force' in the industry, changing the way we live. — Reuters
Samsung Electronics launched the Galaxy S24 flagship series with the goal of bringing artificial intelligence (AI) to the mainstream.
TM Roh, Samsung Electronics president and head of its Mobile eXperience Business, said that AI will be a “transformative force” in the industry.
“Artificial intelligence will bring about great change in the mobile industry and in the way we live. We believe Samsung Galaxy will democratise this change.
“As mobile devices become the primary access point for AI, Samsung Galaxy will be an open gateway for secure and meaningful AI experiences on a global scale.
“Human-centric experiences that make every day easier and empower people to unlock their potential,” he said during his keynote address at the recent Galaxy Unpacked event.
This saw the debut of Galaxy AI, Samsung's suite of AI-powered tools and features that power the Galaxy S24.
The AI additions include features such as text translations and message tone adjustments with Chat Assist within the Samsung Keyboard, along with real-time call translation.
During the Unpacked event, Roh told reporters that Galaxy AI will also be making its way to about 100 million existing Galaxy smartphones this year.
“Galaxy AI in the Galaxy S24 series is a hybrid AI using both on-device and cloud-based AI.
“This year, we will introduce Galaxy AI to about 100 million Galaxy smartphones for the global expansion of mobile AI,” he was quoted in The Korea Herald report.
He added that the addition of AI features would not be an issue in regards to device battery life, as Galaxy AI was optimised for mobile phones.
With the Galaxy S24, the company has also increased the support for software, now offering seven generations of Android OS upgrades and seven years of security updates.
Roh explained in an online report that the company made the move to meet the growing needs of the market.
“The overall smartphone market is slow, but the demand for high-end premium products is continuously growing.
“From this, we found that there are customer needs where they buy more expensive products to use for a longer time and experience the premium features,” Roh told The Korea Herald.
He added that the company is confident that it will achieve double-digit growth in sales in the coming year.
