Italy regulator tightens rules on influencers after Ferragni scandal

The 76th Venice Film Festival - Screening of the documentary "Chiara Ferragni - Unposted" - Red Carpet Arrivals - Venice, Italy, September 4, 2019 - Chiara Ferragni poses. REUTERS/Piroschka Van de Wouw/File Photo

ROME (Reuters) - Italy's communications authority AGCOM has approved stringent new rules to improve transparency on social media posts made by celebrities with mass online audiences.

The decision comes after top influencer Chiara Ferragni -- with nearly 30 million followers on Instagram -- was handed a fine of over 1 million euros ($1.10 million) by Italy's antitrust agency over the lack of clarity in a Christmas charity initiative.