Opinion: Apple just made an AI breakthrough. It's a bittersweet announcement for consumer behaviour

This technological marvel doesn't come without potential downsides. — AP Photo

Apple's integration of large language models (LLMs) into iPhones marks a significant leap in consumer technology. This advancement brings unprecedented convenience into the palms of users. Imagine having an assistant that not only responds to your commands but also understands context, engages in meaningful conversations, and offers insights based on vast amounts of data. The potential applications are vast:

This technology could revolutionise how we consume and interact with information, making life significantly more convenient and opening doors to capabilities previously unimaginable.