Long videos are all the rage. According to one study, Internet users in the US are spending just over half their social networking time on video-related activities. And in this game, Instagram’s Reels stand out from the crowd, delivering six times the reach of Instagram Stories.
When it comes to choosing between Stories and Reels, it could be better to opt for Reels, according to a study by Emplifi, a platform for influencer marketing on social networks. It analysed the performance of social video content from thousands of brands in 2023.
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