X says Walmart pulled ads in October, weeks before Media Matters hate speech report and Musk rant

Besides Walmart, the Walt Disney Co, IBM, NBCUniversal and its parent company Comcast have also decided to stop spending on X. Many pulled out earlier this month after the liberal advocacy group Media Matters issued a report showing their ads were appearing alongside material praising Nazis. — AP

Walmart is the latest company to publicly join the growing flock of major advertisers to pull spending from X, Elon Musk’s beleaguered social media company, amid concerns about hate speech - as well as reaching a sizeable audience on the platform.

"We aren’t advertising on X as we’ve found some other platforms better reach our customers,” Walmart said in a statement.