Europe’s world-leading artificial intelligence rules are facing a do-or-die moment

The OpenAI logo appears on a mobile phone in front of a screen showing part of the company website in this photo taken on Nov 21, 2023 in New York. Negotiators will meet this week to hammer out details of European Union artificial intelligence rules but the process has been bogged down by a simmering last-minute battle over how to govern systems that underpin general purpose AI services like OpenAI's ChatGPT and Google's Bard chatbot. — AP

LONDON: Hailed as a world first, European Union artificial intelligence rules are facing a make-or-break moment as negotiators try to hammer out the final details this week – talks complicated by the sudden rise of generative AI that produces human-like work.

First suggested in 2019, the EU’s AI Act was expected to be the world's first comprehensive AI regulations, further cementing the 27-nation bloc's position as a global trendsetter when it comes to reining in the tech industry.