Which platforms are young Europeans using most to watch video content?

Among 13-17 year-old Europeans, TikTok wins out over Instagram and YouTube for regular video viewing. — AFP Relaxnews

When they want to watch videos, European Millennials and members of Generation Z tend to head to Netflix. The streaming platform appeals to these two generations' diverse audiences, while the demographics are divided when it comes to Instagram and TikTok. Meta's social network appeals more to 18-24 year-olds, while TikTok is more popular with 13-24 year-olds and less so with older users.

Despite facing economic challenges and making strategic adjustments, Netflix remains the platform of choice for a broad spectrum of young audiences in Europe.