FILE PHOTO: The TikTok app logo is seen in this illustration taken August 22, 2022. REUTERS/Dado Ruvic/Illustration/File Photo
NEW YORK (Reuters) - The percentage of TikTok users who regularly access news via the app rose to 43% in 2023 from 22% a year earlier, according to a new study from the Pew Research Center, which found half of U.S. adults get at least some news from social media.
News organizations are competing with TikTok and other social media platforms for consumers' attention and advertisers' budgets, with many seeking ways to engage TikTok’s large and coveted Gen Z audience.
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