Amazon tacks on new Buy With Prime features ahead of peak holiday shopping


FILE PHOTO: An employee pulls a cart full of items at Amazon's JFK8 distribution center in Staten Island, New York, U.S. November 25, 2020. REUTERS/Brendan McDermid.

NEW YORK (Reuters) - Amazon.com is adding package tracking and return services for subscription members who use Buy With Prime, ahead of the holiday shopping season when it will face competition from new marketplaces including Shein and Tik Tok Shop.

Buy With Prime, which launched in 2022, gives retailers who are not Amazon merchants fulfillment and delivery through its logistics network. Its newest features aim to pull in fee revenue from shops outside of Amazon.com during the peak holiday season.

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