The RTX 4090 is Nvidia’s top-of-the-line GPU and an aspirational item for gamers worldwide, but it’s now prohibited to export to China without a US government license after its performance was found to exceed a threshold set by American officials, Nvidia said in a filing this week. — REUTERS/Dado Ruvic/Illustration/File Photo
Chinese gamers now have to pay more than double the list price of Nvidia Corp.’s flagship consumer graphics card after it was caught up in a US technology export ban on its biggest geopolitical rival.
Prices for the year-old GeForce RTX 4090, originally listed at US$1,599 (RM7,636), are now as high as 29,000 yuan (US$3,970 or RM18,958) on Alibaba Group Holding Ltd.’s Taobao marketplace as retailers begin to pull it from their shelves. The RTX 4090 is Nvidia’s top-of-the-line GPU and an aspirational item for gamers worldwide, but it’s now prohibited to export to China without a US government license after its performance was found to exceed a threshold set by American officials, Nvidia said in a filing this week.
