Adobe releases new AI models aimed at improved graphic design

Ashley Still, senior vice president and general manager, Creative Product Group at Adobe, presents new Adobe Firefly capabilities that accelerate creativity for marketers and creatives during the opening keynote at Adobe MAX 2023 on Tuesday, Oct 10, 2023 in Los Angeles. — AP Images for Adobe

Adobe Inc. announced new versions of its generative artificial intelligence model, Firefly, promising higher-quality images and the ability to produce new types of media.

The new edition of its AI model was trained on about 70% more images, which should improve the system’s ability to create photo-realistic images and bring it closer to the output of competitors, said Alexandru Costin, Adobe vice president of generative AI.