X to test three tiers of service in latest Musk overhaul

The three-tiered plan would let the company woo consumers who may not want to pay the full price for premium service. Musk has also floated the idea of charging everyone who uses X a small fee, a move he said would help weed out bots. — Reuters

Elon Musk’s X Corp, giving bankers an update on efforts to reinvigorate growth, said that it’s testing three tiers of premium service, which would allow the company to charge customers different amounts depending on how many ads are shown.

The premium plan, which currently costs US$7.99 (RM37) a month, would be split into Basic, Standard and Plus variations as part of the effort, the company told debt holders during the briefing Thursday (Oct 5), according to a person who dialled into the call. X also said that – while advertisers are returning to the social media platform formerly known as Twitter – they’re bringing smaller budgets than before.