Meta and X questioned by lawmakers over lack of rules against AI-generated political deepfakes

Google was the first big tech company to say it would impose new labels on deceptive AI-generated political advertisements that could fake a candidate's voice or actions. Now some US lawmakers are calling on social media platforms X, Facebook and Instagram to explain why they aren't doing the same. — Freepik.com

Deepfakes generated by artificial intelligence are having their moment this year, at least when it comes to making it look, or sound, like celebrities did something uncanny. Tom Hanks hawking a dental plan. Pope Francis wearing a stylish puffer jacket. US Sen. Rand Paul sitting on the Capitol steps in a red bathrobe.

But what happens next year ahead of a US presidential election?