Apple leverages idea of switching to Bing to pry more money out of Google, Microsoft exec says


Analysts estimate that Apple collects US$15bil (about RM70.6bil) to US$20bil (RM94.1bil) a year in revenue-sharing payments from Google in return for giving its search engine the coveted default slot on Apple's devices. — Photo by Laurenz Heymann on Unsplash

WASHINGTON: Apple was never serious about replacing Google with Microsoft’s Bing as the default search engine in Macs and iPhones, but kept the possibility open as a "bargaining chip'' to extract bigger payments from Google, a Microsoft executive testified Wednesday in the biggest US antitrust trial in a quarter century.

"It is no secret that Apple is making more money on Bing existing than Bing does,’’ Mikhail Parakhin, Microsoft’s chief of advertising and web services, said in US District Court in Washington. The comment drew a laugh from the courtroom. Parakhin was describing Microsoft’s years of futility trying to supplant Google on Apple devices.

Uh-oh! Daily quota reached.


Experience an ad-free unlimited reading on both web and app.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
   

Next In Tech News

Things to know about an AI safety summit in Seoul
Venture capital investment in crypto picks up after long decline
TikTok attempts to rein in weight loss posts
TikTok considers letting users upload videos 60 minutes long
Singapore police and DBS recover 70-year-old scam victim’s RM590,000
Sweden’s small game studios punching above their weight
Some AI companies face a new accusation: ‘Openwashing’
Companies are trying to attract more smartphone users across Africa. But there are risks
US man who sought revenge for a stolen phone pleads guilty to fire that killed a Senegalese family of five
Indonesia minister says Musk to consider offer to build EV battery plant in country

Others Also Read