FILE PHOTO: The logo of streaming service Amazon Prime Video is seen in this illustration picture taken March 5, 2021. REUTERS/Danish Siddiqui/Illustration/File Photo
(Reuters) -Amazon Prime Video will next year join streaming rivals in rolling out ads and introducing a higher-priced ad-free tier, as the industry grapples with a slowdown in subscriber growth since the pandemic.
The U.S. tech giant said on Friday ads will be introduced in the U.S., the UK, Germany and Canada in early 2024, followed by France, Italy, Spain, Mexico and Australia later in the year.
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