Three quarters of Gen Z use TikTok as a search engine

Young people especially like the video format of their TikTok search results. — Photography Kirill KUDRYAVTSEV/AFP

When it comes to online searches, Gen Z is turning to TikTok. In fact, the Chinese social network has become the number one search engine for half of them and some 51% even prefer TikTok to Google, according to a US survey.

The impact of TikTok on young internet users' search habits has been apparent for over a year now. Among Generation Z, 74% now use TikTok search to find content posted on the social platform. And, according to a survey by Her Campus Media, reported by Search Engine Land, 51% of Gen Z chooses TikTok over Google as a search engine.