OpenAI says AI tools can be effective in content moderation

FILE PHOTO: OpenAI and ChatGPT logos are seen in this illustration taken, February 3, 2023. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) - ChatGPT creator OpenAI made a strong case for the use of AI in content moderation, saying it can unlock efficiencies at social media firms by speeding up the time it takes to handle some of the grueling tasks.

Despite the hype around generative AI, companies such as Microsoft and Google-owner Alphabet are yet to monetize the technology in which they have been pumping billions of dollars in the hope that it will have a big impact across industries.