FILE PHOTO: A screen capture of Twitter's official page with an "X" on the profile image is seen on July 23, 2023 in this screengrab obtained from a social media website. via REUTERS/File Photo
(Reuters) - Social media company X, formerly known as Twitter, will no longer allow advertisers to promote their accounts within the platform's timeline to attract new followers, Axios reported on Tuesday, citing an email to advertising clients.
Promoted accounts, or "Follower Objective" ads, generate more than $100 million annually in global revenue for X, according to the report.
