Disney to boost prices for ad-free Disney+ and Hulu services and vows crackdown on password sharing

Iger didn’t provide details about the password-sharing crackdown beyond saying that Disney could reap some benefits in 2024, although he added that the work 'might not be completed' that year and that Disney couldn’t predict how many password sharers would switch to paid subscriptions. — Reuters

Walt Disney Co CEO Bob Iger vowed to make its streaming services profitable via a planned October price hike on its ad-free Disney+ and Hulu plans and a crackdown on password sharing expected to extend through next year.

The increases will raise the monthly cost of ad-free Disney+ by US$3 (RM13), or roughly 27%, to almost US$14 (RM64). The cost of ad-free Hulu will likewise rise US$3 to almost US$18 (RM82) - a 20% hike that will make it more expensive than the most popular ad-free tier at Netflix.