Opinion: The rule of impossibility explains why Elon Musk is so successful at building EVs and rockets, but so bad at running Twitter

Musk’s personality is such that he pushes towards impossible outcomes, but in the physical world, that pushes the team to accomplish extremely difficult things that all still are contained by the laws of physics. — Reuters

There is an interesting problem when you try to explain the success of Elon Musk. If you're a fan, you might look at Tesla and SpaceX, see that Musk has accomplished what few others could, and decide that he must be a genius.

When you look at Twitter – and the mess he has caused over the last nine months – the only logical explanation is that he has some kind of master plan that the rest of us just don’t get. It must be a form of intentional creative destruction, not just a chaotic disaster.