Viral caffeine-heavy drink raises concerns for US kids

Many TikTok videos have featured children proudly brandishing the famous bottles, set to a musical background proclaiming 'We got Prime, boys!' — AFP

WASHINGTON: With its extremely high levels of caffeine, a hip new soft drink is raising fears in the United States that it might be dangerous for children, who have been snapping up the beverage since it was launched by famous YouTube personalities.

Prime was created in 2022 by American Logan Paul and Briton KSI, two influential YouTubers whose wacky – and sometimes controversial – videos are devoured by child-heavy audiences.