Pokemon Go firm Niantic slashes staff


Hanke said its studio in Los Angeles would close down, adding that the firm’s priority was now to focus on Pokémon Go. — Photo by Mika Baumeister on Unsplash

PARIS: The maker of mobile game Pokemon Go has said it will slash 230 jobs, almost one-third of its staff, in another blow to the tech industry.

Niantic boss John Hanke said in an email to staff posted online late on June 29 that the San Francisco-based firm needed to cut costs because of a post-pandemic slump in business.

Hundreds of thousands of people have lost their jobs in the tech sector over the past year, with firms often blaming over-hiring during the pandemic.

Gaming firms from Electronic Arts to Ubisoft have all announced cuts to staff despite continuing to make profits.

Niantic has been struggling to match the success of Pokemon Go, where players are guided by their mobile phones to real-world locations to collect magical creatures.

The game has been downloaded more than one billion times and has brought roughly US$1bil (RM4.67bil) in revenues each year since its release in 2016, according to analysis firm Sensor Tower.

But Niantic has shelved several other projects recently and Hanke announced on Thursday that its latest effort, basketball game NBA All-World, would be discontinued just months after being released.

“Post Covid, our revenue returned to pre-Covid levels and new projects in games and platform have not delivered revenues commensurate with those investments,” Hanke wrote.

According to previous statements by Hanke, the firm had roughly 700 staff, making Thursday’s cuts almost one-third of their remaining workers.

He said its studio in Los Angeles would close down, adding that the firm’s priority was now to focus on Pokemon Go. – AFP

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Pokémon Go

   

Next In Tech News

Tech platforms make pitch for ad deals as TikTok is roiled by politics
Intesa targets new digital-only clients after antitrust blow
Paramount will not extend exclusive deal period with Skydance
Google, US clash over search advertising as trial winds down
Germany and allies accuse Russia of sweeping cyberattacks
Analysis-Apple has big AI ambitions - at a lower cost than its rivals
Hong Kong privacy watchdog to grill authorities over ‘serious’ leak of 17,000 people’s data
Google defends app store, fighting Epic Games' bid for major reforms
Ewaste is overflowing landfills. At one sprawling Vietnam market, workers recycle some of it
You’re surrounded by scammers

Others Also Read