Indonesia entrepreneurs cash in on TikTok live selling spree

Febriyanti (centre), owner of a TikTok sales channel called Monomolly, and her employees offering merchandise through a TikTok livestream at a room in Jakarta. Despite a potential US ban over national security concerns, data shows the Chinese-owned app's rapid growth in South-East Asia with Indonesia accounting for 70% of TikTok’s US$4.4bil gross merchandise value in 2022. — AFP

JAKARTA: Indonesian livestreamer Christine Febriyanti stood in a room crammed with clothes in Jakarta, hawking colourful garments to hundreds of viewers on a TikTok livestream for a local fashion brand.

“For the Vitamin C kind of girls, you’ll fulfil all of your nutrient needs with these orange pants,” the 25-year-old told the sales session.