Amazon duped millions of consumers into enrolling in Prime, US FTC says

An Amazon Prime truck is pictured as it crosses the George Washington Bridge on Interstate Route 95 during Amazon's two-day "Prime Early Access Sale" shopping event for Amazon members in New York City, New York, U.S., October 11, 2022. REUTERS/Mike Segar

WASHINGTON (Reuters) -The U.S. Federal Trade Commission on Wednesday accused Amazon.com of enrolling millions of consumers into its paid subscription Amazon Prime service without their consent and making it hard for them to cancel, the agency's latest action against the ecommerce giant in recent weeks.

The FTC sued Amazon in federal court in Seattle, alleging that the company has "knowingly duped millions of consumers into unknowingly enrolling in Amazon Prime." In a statement, Amazon called the FTC's claims "false on the facts and the law."