Apple buys AR headset startup Mira - The Verge


FILE PHOTO An Apple logo hangs above the entrance to the Apple store on 5th Avenue in the Manhattan borough of New York City July 21 2015. REUTERSMike Segar

FILE PHOTO: An Apple logo hangs above the entrance to the Apple store on 5th Avenue in the Manhattan borough of New York City, July 21, 2015. REUTERS/Mike Segar/

(Reuters) -Apple Inc has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the U.S. military, the Verge reported on Tuesday, citing a post from Mira CEO's private Instagram account and a person familiar with the matter.

This comes a day after Apple unveiled a costly augmented-reality headset called the Vision Pro, one of its riskiest bets since the introduction of the iPhone more than a decade ago, barging into a market dominated by Meta Platforms.

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