Apple buys AR headset startup Mira - The Verge


FILE PHOTO: An Apple logo hangs above the entrance to the Apple store on 5th Avenue in the Manhattan borough of New York City, July 21, 2015. REUTERS/Mike Segar/

(Reuters) -Apple Inc has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the U.S. military, the Verge reported on Tuesday, citing a post from Mira CEO's private Instagram account and a person familiar with the matter.

This comes a day after Apple unveiled a costly augmented-reality headset called the Vision Pro, one of its riskiest bets since the introduction of the iPhone more than a decade ago, barging into a market dominated by Meta Platforms.

The Star Christmas Special Promo: Save 35% OFF Yearly. T&C applies.

Monthly Plan

RM 13.90/month

Best Value

Annual Plan

RM 12.33/month

RM 8.02/month

Billed as RM 96.20 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Waymo discusses raising billions at over $100 billion valuation, the Information reports
Hacking group ‘ShinyHunters’ threatens to expose premium users of sex site Pornhub
X Corp sues social media startup over bid to claim 'Twitter' brand
US threatens countermeasures after EU fine on Musk's X
Bank of Canada wants stablecoins to be backed by high-quality liquid assets
Factbox-From trend to mainstay: AI to cement its place at the core of 2026 investment strategies
Data and AI firm Databricks valued at $134 billion in latest funding round
Business leaders agree AI is the future. They just wish it worked right now
Review: Defend a moving city in 'Monsters Are Coming' for PC and Xbox
Chip crunch to curb smartphone output in 2026, researcher says

Others Also Read