Apple debuts RM16,000 headset in test of its marketing might

The Apple Vision Pro mixed reality (XR) headset during the Apple Worldwide Developers Conference at Apple Park campus in Cupertino, California, US, on Monday, June 5, 2023. Apple Inc will charge US$3,499 for its long-awaited mixed-reality headset, testing whether consumers are ready to spend big bucks on a technology that the company sees as the future of computing. — Bloomberg

Apple Inc will charge an eye-popping US$3,499 (RM16,016) for its long-awaited mixed-reality headset, testing whether consumers are ready to spend big bucks on a technology that the company sees as the future of computing.

The iPhone maker unveiled the new Vision Pro headset at its annual Worldwide Developers Conference on June 5, the culmination of more than seven years of development.