Meta offers to limit use of ad data to address UK competition concerns

FILE PHOTO: Meta Platforms Inc's logo is seen on a smartphone in this illustration picture taken October 28, 2021. REUTERS/Dado Ruvic/Illustration

LONDON (Reuters) - Britain's competition watchdog on Friday said social media giant Meta had offered to limit its use of other businesses' advertising data for its Facebook Marketplace service to address the regulator's competition concerns.

The Competition and Markets Authority (CMA) said it was minded to accept the commitments, which include advertisers being able to opt out of allowing their data to be used to improve the Facebook Marketplace classified ads platform.