Warner Bros Discovery relaunches HBO Max streamer as ‘Max’ in bid for broader audience


The exterior of the Warner Bros Discovery Atlanta campus is pictured after the Writers Guild of America began their strike against the Alliance of Motion Pictures and Television Producers, in Atlanta, Georgia, U.S. May 2, 2023. REUTERS/Alyssa Pointer/File Photo

NEW YORK (Reuters) - When the HBO Max streaming service relaunches on Tuesday as “Max,” Warner Bros Discovery Inc will learn whether mixing critically acclaimed dramas with reality fare that some might describe as a "guilty pleasure" will attract more subscribers.

“Max” will bring together HBO’s high-end scripted programming like “Succession” and Warner Bros films with Discovery’s food, home and lifestyle content, including "Fixer Upper: Welcome Home,” in a bid to broaden the appeal of the original HBO Max service, as well as reduce the number of people canceling the service each month. It also plans to expand the portfolio of children's content.

Save 30% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 9.73/month

Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 8.63/month

Billed as RM 103.60 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Scale of social media use in pre-school children ‘deeply alarming’
Opinion: Are QR codes computer-friendly?
Pick your handle: WhatsApp preparing reservation queue for usernames
'Kirby Air Riders': A 'Mario Kart' alternative for the Switch 2
Meta delays release of Phoenix mixed-reality glasses to 2027, Business Insider reports
Opinion: How can you tell if something’s been written by ChatGPT? Let’s delve
'Stealing from a thief': How ChatGPT helped Delhi man outsmart scammer, make him 'beg' for forgiveness
A US man was indicted for allegedly cyberstalking women. He says he took advice from ChatGPT.
Apple, Tesla accused of profiting from horrific abuses, environmental destruction
Exclusive-How Netflix won Hollywood's biggest prize, Warner Bros Discovery

Others Also Read