Warner Bros Discovery relaunches HBO Max streamer as ‘Max’ in bid for broader audience

The exterior of the Warner Bros Discovery Atlanta campus is pictured after the Writers Guild of America began their strike against the Alliance of Motion Pictures and Television Producers, in Atlanta, Georgia, U.S. May 2, 2023. REUTERS/Alyssa Pointer/File Photo

NEW YORK (Reuters) - When the HBO Max streaming service relaunches on Tuesday as “Max,” Warner Bros Discovery Inc will learn whether mixing critically acclaimed dramas with reality fare that some might describe as a "guilty pleasure" will attract more subscribers.

“Max” will bring together HBO’s high-end scripted programming like “Succession” and Warner Bros films with Discovery’s food, home and lifestyle content, including "Fixer Upper: Welcome Home,” in a bid to broaden the appeal of the original HBO Max service, as well as reduce the number of people canceling the service each month. It also plans to expand the portfolio of children's content.