The Instagram filter that’s using AR to help consumers cut food waste

In Puerto Rico, a supermarket chain has launched an AR filter to help reduce food waste. — AFP Relaxnews

While it’s widely understood that food waste is an environmental disaster, we can sometimes lack inspiration when it comes to finding alternative uses for expired food. In Puerto Rico, a supermarket chain has launched an augmented reality (AR) filter for use via Instagram to show shoppers how to repurpose expired everyday items.

From bunny ears to contouring to turning your cat into a Disney character, there are filters of all kinds on Instagram and Snapchat. And while many of them are just for fun, Puerto Rico’s largest supermarket chain has found a way to make them more beneficial.