Snapchat seeks path to profit without losing its way


Evan Spiegel, founder and CEO of Snapchat, speaks at the 2023 Snap Partner Summit at the Barker Hangar in Santa Monica, California. — Photography FREDERIC J. BROWN/AFP

Snapchat parent Snap on Wednesday unveiled new tactics including the increased use of artificial intelligence in its struggle to expand beyond the app's loyal user base and reach profitability.

Snap chief Evan Spiegel, who cofounded the Southern California-based company in 2011, opened its annual conference with word that an average of 750 million people use the image-centric messaging service each month.

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