Analysis-From manual pricing to ChatGPT: How Air India is transforming under Tata


FILE PHOTO An Air India Airbus A320neo passenger plane moves on the runway after landing at Sardar Vallabhbhai Patel International Airport in Ahmedabad India October 22 2021.  REUTERSAmit Dave

FILE PHOTO: An Air India Airbus A320neo passenger plane moves on the runway after landing at Sardar Vallabhbhai Patel International Airport, in Ahmedabad, India, October 22, 2021. REUTERS/Amit Dave

NEW DELHI (Reuters) - Air India, until recently tied to an antiquated manual pricing system when setting airfares, is shifting to algorithm-based software long used by rivals to help it squeeze out more revenue from each flight.

In another sign of the formerly government-owned carrier's whirlwind transformation under its new owner Tata Group, Air India is testing ChatGPT, OpenAI's popular chatbot, to replace paper-based practices.

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