FILE PHOTO: A sign marks a rendezvous location for Lyft and Uber users at San Diego State University in San Diego, California, U.S., May 13, 2020. REUTERS/Mike Blake
(Reuters) -Lyft Inc lost more than a third of its market value on Friday after a bleak forecast fueled worries that the company's price cuts to avoid being a distant second to Uber in the North American ride-sharing market would squeeze profits.
Analysts said any pickup in ride volumes at Lyft would not be enough to offset lower prices.
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