Lucid joins Tesla-led EV price war with discounts on some Air models


FILE PHOTO A Lucid Air electric vehicle is displayed in Scottsdale Arizona U.S. September 27 2021. Picture taken September 27 2021.  REUTERSHyunjoo JinFile Photo

FILE PHOTO: A Lucid Air electric vehicle is displayed in Scottsdale, Arizona, U.S., September 27, 2021. Picture taken September 27, 2021. REUTERS/Hyunjoo Jin/File Photo

(Reuters) - Lucid Group said on Thursday that customers will get a $7,500 credit on buying certain variants of the Air luxury electric car, revving up a price war started by market leader Tesla Inc.

The battle has made it much more difficult for money-losing U.S. startups such as Rivian Automotive Inc and Lucid to grab market share at a time when high borrowing costs and inflation have pinched consumer wallets.

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