China’s Gen-Z, millennials embrace on-demand home services as manicures to personal chefs flourish

Chinese are increasingly embracing convenient on-demand home services, a phenomenon reflected in surging advertisements on social media. Online services have sprouted up as China’s Internet economy has grown and young people’s spending power has increased, say analysts. — SCMP

For the past few years, Jojo Wang has been enjoying services at home that she would have otherwise procured at spas, nail salons and restaurants.

“The key is the convenience ... and the time it saves. In fast-paced, first-tier cities, young people are busy and often don’t have time for a lot of their personal activities,” said the 33-year-old media specialist based in Beijing.

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